The persuasive essay

Persuasive Essay is a short commentary that is designed to persuade your audience.  It is an article that communicates your position in a persuasive manner and is used to demonstrate your writing skills to show your understanding on a topic.  In the real world, a persuasive essay works as a sales letter, a job application or a presentation to a group of people. It is constructed using the following:

1.  Title

The title is straightforward while you can be a little descriptive and give your reader a brief overview of what you are discussing.

2.  Thesis Statement

This is a statement that tells the purpose of writing. Make your thesis statement a little controversial in order to emotionally involve your audience, but if you take the extremist point of view, you might risk alienating your readers. Advertising headlines are a great example of a good thesis statement that captures attention.

3.  Supporting Paragraphs

A persuasive essay normally has a minimum of three supporting paragraphs each starting with a statement that supports your main thesis.  Back up the statement with facts or testimonials from well known sources as it forms your argument and allows you to act as an authority on the subject. A fact is not debatable and the statement that you are making is an emotional interpretation of the facts to persuade readers.

4.  Conclusion

The last part is conclusion. If you make a mistake here, all your effort is down the drain.  The conclusion is the call to action which is to have your reader agree with you. Use your conclusion to remind the reader of your thesis statement and the supporting facts.

The art of persuasion in an essay

Every human requires the art of persuasion at some point in their life and it is the only method that can be pursued by an individual to achieve what he wants. Persuasion is a form of influencing, the process to guide people towards the adoption of an idea, attitude, or an action. It is a problem-solving strategy that relies on “appeals” rather than force”.


When you write an essay, you need to use persuasion to make people conform of the ideas that they present in the essay. To write a persuasive essay you need an argument that has to be one-sided and the other side is disregarded.  A persuasive essay never relates to the pros and cons of the topic but the general facts that relate to its factuality. You need to focus on your chosen side of the argument. This is neither a pros-and-cons essay nor a personal opinion essay. Be prepared to back up your logic with evidence that is collected in research that supports your position.

Persuasion requires technique as nobody would believe anything said by another until and unless he/she is persuaded to believe it. Persuasion can be done by following methods.


Evidence is required to support the claim made by the writer in the essay. The evidence cannot be a general statement but must be valid. Then persuasion needs to be sequential with one fact of the topic that leads to the other, as this would help his/her understanding of the topic as well as the claim.

Introduction of Controversial Issues

In the essay, the writer should bring forth a general introduction to the issues that is against the topic at hand which would lead to a negation of the controversial topic and help the reader conform the arguments as well as understand the whole topic.


We can hereby conclude that persuasion is an art that everyone use at some point in their life. Persuasion plays a major role in an essay that relates to a certain debatable argument. Persuasion requires techniques that have been mentioned above.

How to write a persuasive essay

To sit and write a persuasive essay can be a daunting process.  The theory is simple:

1.  Title
2.  Thesis
3.  Paragraph 1- supporting facts.
4.  Paragraph 2 – supporting facts.
5.  Paragraph 3 – supporting facts.
6.  Conclusion and summary with a call to action.

Free Writing

The reader doesn’t expect you to sit down and write a perfectly crafted prose on your first attempt. If you are staring at a blank page, try doing free writing.

Just relax and begin to write. Write whatever comes into your mind about a chosen topic.  Don’t stop to edit and don’t bother to create whole sentences or separate paragraphs if you don’t want to.  Just keep on writing.

You can set a time limit if you want and after your initial spurt of activity, go through whatever you have written to develop ideas. Your free writing might end up as being points to be developed further.  It might be in the form of complete paragraphs that you can use in your final composition.

Mind Maps

The second step to get started is a mind map.  This has helped people chunk down their problems for decades. Simply put a mind map that is a diagram linking ideas on a piece of paper which is a fantastic brainstorming tool. In the centre, write down the idea that you are trying to convince your audience about. You are trying to convince people by your thesis statement.  Each reason is the subject for your supporting paragraph. And each supporting paragraph has already some facts that you can use to create authority with your readers.